Advisers’ Choice Series: What If …
Using scenario planning often seems to involve a lot of effort for which the payoff is inaccurate predictions or, worse still, indulgent fantasies. But even when your predictions don't materialize, they can help improve your organization's strategic intelligence.
Scenarios are becoming an increasingly popular and useful tool for anyone developing a fundraising strategy in what seems destined to remain an uncertain and fast-changing world. In our experience, a well-organized scenario session will enable you, as a fundraiser, to avoid the dreaded analysis paralysis. It also can help avoid the desperate rush for the light at the end of the tunnel called social media. As proof, we can point to the fact that scenario planning is now regularly used by many of the big international nonprofit organizations, including Amnesty International, Oxfam, Greenpeace and the Red Cross, to improve not just their fundraising but also their strategic thinking in general.
