Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
The learnings from our work have been written up with the British Red Cross and shared around the world.
The scenarios were important in this process since they raised issues that we were then able to anticipate and plan for. Some of the learning was obvious, such as how many telephone lines were needed to cope with 2,000/5,000/10,000 calls a minute. And how many people would give online versus how many would send checks versus how many would turn up at banks with cash.
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