Advisers’ Choice Series: What If …

But there were other, more surprising learnings. One example came from a scenario we explored on the implications if something relatively contained happened in London during high tourist season. We predicted there would be a huge response from companies and by fellow tourists who wanted to help victims. We also, sadly, anticipated some traders would try to take advantage of the situation and people's sympathy by producing "fundraising" T-shirts, etc., where only a very limited amount of cash went to the cause.