Advisers’ Choice Series: What If …

As a result of this scenario, the planning group prepared a sophisticated licensing system in advance to make sure corporate support was managed ethically. The system actually proved invaluable in 
the real situation when corporate support was significant.

Using scenarios
Scenarios are helpful in enabling you to get out of the couch-potato mind-set of business-as-usual. The "Global Fundraising Scenarios" story you can find at fundraising
successmag.com outlines a project we launched last year to help fundraisers look past the current gloomy economic climate, where all the trends data look depressing. The rather grandly titled project was designed to get fundraisers to take a longer-term view distinct from the day-to-day, month-to-month or even year-to-year grind, and learn from an increasingly international body of knowledge.