Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
1. Scenarios stretch
Scenarios force you to stretch your thinking. Often in scenarios you develop two extreme options. So imagine what would be the effect of a 50-percent cut in your fundraising investment budget or a doubling to 200 percent. Imagine if we repeated the exercise so this time you had to fundraise with 25 percent of your current staff team or with four times the number of people. How would that change what's possible? This exercise helps liberate your mind and strategy.
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