Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
One good fundraising example of such a "predetermined outcome" is donor demographics. Changes in donor population, even if a long way off, can by and large be predicted. So it is possible to consider the effects of life longevity on size of legacies/bequests. But how many charities have developed a real response to the implications of reduced income through bequests as donors find they need the money themselves to pay for advanced health care or residential support?
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