Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
If you haven't yet included scenario planning in your strategic fitness program, you should — or live with flabby thinking and its strategic health consequences.
Bernard Ross is director of The Management Centre (=mc) (managementcentre.co.uk). Reach him at b.ross@managementcentre.co.uk. Quinn McKew is a consultant at The Management Centre (=mc) (managementcentre.co.uk). Reach her at q.mckew@managementcentre.co.uk.
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