Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
But what is it?
Let's first be clear about what scenarios are, since the term often is misunderstood and even misused. Scenarios are not trends predictions with risk and sensitivity — though those are the basis of most current fundraising strategies. In scenario planning, you begin by creating a limited number of possible outcomes or situations and then work out what you would do if each situation (scenario) developed. It's the difference between strategic hindsight and strategic foresight.
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