Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
The accompanying diagram illustrates this essential difference.
This fundamental difference is important since, in one case, you start from what you know and work out toward the future. And in the second, you begin from what might be possible and work back to what you know.
The table at left expands on this distinction.
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