Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
Scenarios in practice
One practical example from The Management Centre (=mc)'s own work might help show the value of scenarios. Just weeks before the London terrorist bombings of July 7, 2005, =mc was hired by the mayor of London to conduct a scenario exercise into how the city would raise and distribute money in the event of a disaster. Working with the Red Cross and others, we looked first at a number of possible "what if" scenarios:
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