Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
● a sudden flood
● a fire or earthquake
● a terrorist attack
● a plane or train crash
(Note: London already had excellent plans to deal with the medical victims of an event. But there had been no plan to help raise money for the victims, nor to determine how to distribute any money raised quickly and efficiently.)
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