Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
By
Bernard Ross
and Quinn Mckew
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We also looked at the difference between something that resulted in a small number of people being harmed — say, a school bus full of children — and something that resulted in many people being harmed, like the crowd at a soccer game. We then assessed the implications of these scenarios in terms of fundraising and fund distribution.
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Bernard Ross
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