Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
A starting point was to work alongside the Red Cross internationally to study the fundraising work that had been done during the Sept. 11, 2001, attacks and the 2002 bombings in Bali, as well as other disasters. Sadly, as we now know, there had been little advance planning for those "improbable" situations.
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