Advisers’ Choice Series: What If …

From this data, we created, with the Red Cross, a number of 
scenarios that we could use to plan. Some of these were deliberately extreme, and they ran the gamut from 20,000 people killed in a bomb blast at a soccer game to 10 members of the U.K. cabinet being injured after a flood on the Thames. We were looking at the implications for the amounts of money that might be raised and how that money should and would be distributed. (One important learning from Sept. 11, for example, was that giving the money away in a way that was seen as equitable and proper was much more difficult than raising it.)