Advisers’ Choice Series: What If …
Scenario planning is an
out-of-the-box technique that flexes creative muscles and can help you improve both your fundraising
and your strategic thinking in general.
By
Bernard Ross
and Quinn Mckew
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Sadly, our work was put into practice all too soon when bombers struck literally weeks after we had started it. Suddenly, something that had seemed like an interesting project turned into a very real, practical challenge. The scenarios work, and the planning associated with it, proved invaluable as a massive fundraising and then funds- distribution campaign were set up.
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Bernard Ross
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