Website: Covenant House

Covenant House Website Redesign
Covenant House
Submitted by Sanky Communications

In our first year of honoring website design and its part in fundraising, the standout entry was a redesign effort on the Covenant House site.

The new homepage is beautifully streamlined, doing away with what was a messy array of buttons and links and replacing them with strong imagery depicting actual homeless kids who were rescued and helped by Covenant House — and three immediate choices: “Get Help,” “Give Now” and “Our Kids.” The new site also includes a powerful twist on the traditional “locations” map that builds a map of the U.S. out of photographs that keep the message of urgency going even in what could be considered dead space. Everything was updated with more close-up shots quite literally representing the faces of need, which carries over to the donation page. The overall look is gritty and moving.