Brandraising: TuDiabetes.org
For smaller organizations, particularly those with limited staff and budgets for communications (that means you, I'm guessing), developing and maintaining a rich community site seems like a daunting proposition — and the fundraising value perhaps questionable.
Enter Ning. Ning is an online platform through which you can create your own social-networking site — or community site. Believe in mythical creatures and want to find others who do? There's a Ning site for that. Want to connect with other working moms? There's a Ning site for that, too. There's even a "Ning for Dummies" Ning site — a network for new Ning network creators.
- Companies:
- Big Duck
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
