Brandraising: TuDiabetes.org
For 2009's campaign, Hernandez invited members to share their stories to emphasize the benefits of donating to the Diabetes Hands Foundation. He created five separate videos, each featuring a member of the TuDiabetes community, and blasted them out over a five-week period to his entire list. All mailers were automatically directed to a donate page on the Web site, where they were able to contribute different amounts to his foundation. This online campaign raised nearly $6,000 and helped build and strengthen the TuDiabetes online community.
- Companies:
- Big Duck
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
