Brandraising: TuDiabetes.org
Making a connection
If you haven't spent much time on nonprofit community sites, the chief difference between them and the typical Web site is how content is developed. On a typical site, your organization determines what goes where, who writes it, who posts it and who updates it. In an online network, the content is mostly developed by members of the community. Members have their own profiles, create groups or forums around topics they want to discuss (like "insulin pumps" or "diabetes and women"), share photos and videos, blog, and comment on the posts of others.
- Companies:
- Big Duck
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
