Brandraising: TuDiabetes.org
Building support through community
All this sharing creates a sense of connection not just to other members of the community, but also to the organization behind it, of course. In a way, you could say that active community members are self-cultivating — building their own relationships with the organization — so perhaps they are more primed to give.
- Companies:
- Big Duck
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
