Brandraising: TuDiabetes.org
Don't get me wrong: There's plenty of work for the organization behind the community to do. You've got to help moderate conversations, for example, to make sure people don't go off the rails (like posting pornography or misleading medical information, let's say), offer useful resources and tools, and help the befuddled learn the ropes. How much time this takes is variable, but most organizations are finding it's anywhere between 20 minutes and a few hours of one staff person's time every day.
- Companies:
- Big Duck
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
