ProFile: Ben Vitale

There are two different kinds of revenue streams that nonprofits can have: philanthropic donations and earned-
revenue sources. We raised tens of millions of dollars from voluntary and the compliance carbon market to accomplish environmental goals. We reforested thousands of hectors. We protected hundreds of thousands of hectors, which was the goal of the organization, and protecting biodiversity was a key part of that. In some cases, those projects couldn't be funded purely with carbon financing, but carbon financing was a critical element. So we really successfully blended for-profit and nonprofit business models by leveraging money from these emerging carbon markets.