ProFile: Ben Vitale

I think that aspect is really here to stay, especially amplified when you have a financial crisis and foundation revenue is lower because foundations' endowments are lower and smaller individual donors are certainly impacted by the financial crisis. What you have to do is not become solely dependent on that earned revenue because you can lose track of your mission, and you have to make sure that all of these projects that you undertake are key components of the mission. Balancing the philanthropic sources of revenue with earned sources of revenue is really critical.