ProFile: Ben Vitale

Secondly, how do the deliverables that result from that overlap with the interests and shared vision with your target prospects? Above all, I think it's easy to focus in on what are we going to accomplish this year, next year with this particular grant or with this particular earned revenue, this particular contract. But always including an element of innovation is really important as well. Not just the blocking and tackling of what we're going to do day in and day out. What is the aspirational component or the innovative component of each proposal, and how does that inspire not only donors and employees but inspire others to act? That leverage component of our action is really critical to nonprofits, and it's something special that we need to really cherish.