An Interview With Jane Hoffman, President and Chairwoman of the Board of Directors, The Mayor’s Alliance for NYC’s Animals

We were also contacted about a year ago by a group of young, creative professionals with a passion for animal welfare in NYC. They have organized as "TAILS of the Mayor's Alliance for NYC" and to date have held two terrific fundraisers for us. The first was at an art gallery in Soho last spring. In one night, their efforts raised money for a month-long subway advertising campaign promoting shelter adoption that resulted in 72,000,000 impressions.