Cover Story: Know Your Mission, 
Grow Your Mission

"Focus on your mission every day," she says. "Ask yourself daily, 'Does this gift, this meeting, this interaction forward our organization's mission?' If the answer is yes, then keep moving forward. But if the answer is no, then it's time to redirect your energies."

The advent of online as a fundraising medium and social-
networking as an engagement device has been crucial in education-based fundraising, Ryan says, because it allows schools to quickly and more economically bridge the gap that evolves as graduates relocate.