Cover Story: Know Your Mission, Grow Your Mission
Pros offer insights into the future of fundraising for education, politics and faith-based organizations — as well as the special challenges each faces right now.
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1. Donors are becoming more savvy with technology; fundraisers have to keep up with them.
2. The face of the donor is starting to become more global.
3. Donors want to be more hands-on and involved in the gift process.
"Although I think there are a lot of changes on the horizon, a basic principle of fundraising still exists: It is all about the personal relationship we have with the donor," Ryan says. "For every few e-mails we send or posts we make on Facebook, we should challenge ourselves to get out and visit just as many of our donors face to face."
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- Companies:
- Prison Fellowship Ministries
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Margaret Battistelli Gardner
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