Cover Story: Know Your Mission, 
Grow Your Mission

"There is also a significant amount of political donor fatigue after the 2008 election year, although I find that is beginning to thaw," he adds.

Also no surprise, effective messaging that keeps the donor in the here and now is crucial to overcome what some might define as malaise on the political interest and giving fronts. "Why is it so important for me to give politically NOW?" is the question. The answer, of course, is to focus on the pivotal issues facing each demographic at the moment.