Cover Story: Know Your Mission, 
Grow Your Mission

As an example of ways faith-based groups are adapting to that challenge, Faircloth points to Prison Fellowship Ministries, which created the "Next Generation Initiative" that focuses on the social-justice aspect of its ministry to get younger people on board. "While that may not translate into immediate fundraising success, they are building a foundation by sowing the seeds now that will reap the rewards later," he explains.