Cover Story: Know Your Mission, 
Grow Your Mission

"I see online efforts picking up some of that slack," he says, "but there needs to be a true online sense of community built, and that takes a consolidated effort and plan. If you're using your e-mail list as you would a direct-mail donor base, I think you're doomed to failure."

Finally, Faircloth takes a look at the future in regard to fundraising for faith-based missions.