Mission Focus: Reproductive Rights Issues

For its direct-mail programs, PPFA also tells compelling stories about the challenges that real women and teens face.

“We have a particular segment of donors who love to be called so they can talk with like-minded individuals and then make their gifts,” Meredith says. “In our major-gifts program, our job as fundraisers is to share the stories of the work that we do, tap into the donors’ interests and passion about our issues, and convert their gifts into transformational gifts.”