Mission Focus: Reproductive Rights Issues

“You have to get around the rhetoric,” says Latifa Lyles, vice president of membership for the National Organization for Women. “We make sure these issues are relatable to the average donor. We help them keep up with the debate and not get confused.”

Lyle says phone campaigns around such issues are particularly effective. “We touch them on a personal level with campaigns that ask, ‘What if?’ Let’s say we have a particular justice nominated … what would your life look like? We talk about what’s happening in different states, and how, if Roe v. Wade is overturned, abortion could be illegal in 22 states. We ask: ‘Is your state next?’”