Fans of a Good Cause

Sporting events can be a terrific way to raise money for a wide variety of nonprofit causes. From runs to golf tournaments, they’re a fun way to bring out a diverse audience, raise money and promote your cause.

To learn more about how to get sports fans involved in giving, FundRaising Success spoke with Dale Moss, president and general manager of the Harlem Ambassadors professional show basketball team. Moss combined a career in professional sports management and marketing to create the Harlem Ambassadors in 1998. Similar in concept to that “other” Harlem basketball team, the Ambassadors put on a comedic, family-friendly performance that pits an all-star, co-ed professional team against novice players. Nonprofits around the country bring in the Ambassadors for fundraisers to get sports fans and their families out to support a cause. Organizations such as the Boys & Girls Club, the American Cancer Society, Habitat for Humanity, and smaller schools and clubs have raised thousands using this sporting event as a fundraiser.