Fans of a Good Cause

Here, Moss discusses some of the key elements to a successful fundraising program geared toward sports fans. The umbrella over all of these elements? Think local.

Tap into local fans
One of the strongest tools your nonprofit has when reaching out to sports fans is tapping into local passion. Nonprofits can pique the interest of weekend warriors and bench jockeys alike by bringing local celebrity athletes to their sporting events. In the case of the Ambassadors, the nonprofit can make up an opposing team comprised of local celebs — from the high-school football team to former star athletes. Fans love watching their friends and neighbors get dribbled around as the star Ambassador players slam dunk basketballs right over their heads.