Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

Back in the ’90s, when I was editor of [FundRaising Success sister publication] Target Marketing, this strange thing called the Internet turned up on my radar screen. I did not understand it. In fact, nobody understood it.

For one thing, with the dial-up modem, downloading was s-l-o-w.

Investors fell in love with it and pumped billions of dollars into startup companies that promised to capture millions of “eyeballs,” and a large percentage of those eyeballs would turn into paying customers or cause advertisers to spend money.