Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
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Denny Hatch
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So when I started taking notes at this SEM conference, my fingers flew over my laptop keys, having no idea what I would end up with. The overall impression: Harry Brooks and the new generation of Internet marketers are brilliant and absolutely fixated on ROI. He probably used the term ROI 50 times in the course of the three-hour presentation.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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