Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

* Does Google focus on relevancy or increasing ad revenue? If it focused on ad revenue, paid ads would be all over the place, causing such a miserable search experience that the user would go away, never to return. Instead, Google concentrates on making searches a sheer delight, bringing people back and back and back, which in turn generates more ad revenue. The direct marketing analogy: Make it as easy as possible to order.