Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

* You must talk to the right people. Understand whom you are talking to.

* Arithmetic is everything. Set revenue goals. Know the average value of a customer over a 12-month period. Divide the average customer value into your revenue goals and you know how many customers you need to meet the goal. How many inquiries do you need? Brooks maintains that online conversions typically range from 1% to 3%. (Average is 1% to 1-1/2%. Good is 2% to 4%.)