Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

By Denny Hatch

* Analyze everything. Use Google Analytics for two reasons, said Harry Brooks: (1) It’s free and (2) $50,000 analytic packages cannot touch Google Analytics.

* Search engine optimization is constantly changing. If you want to have a meaningful presence on the Web, it’s not a part-time job. Well-meaning amateurs need not apply.

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Companies:
Google
People Magazine
Target
Yahoo
Yellow Pages

People:
Bill Bonner
Bob Hacker
Denny Hatch
Harry Brooks

Places:
Seattle
Washington, D.C.

Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.