Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
Takeaway Points to Consider
* Search engine optimization/search engine marketing are rocket science.
* SEO/SEM require expertise in many different disciplines: technology, analytics, direct marketing, testing, copy and design.
* The art and science of SEO/SEM are constantly changing. You have to be willing to carry out all the steps and immediately do them all over again. And again. And again.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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