Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

By Denny Hatch

* Getting the person to click on the Google/Yahoo/MSN listing is only a start. The landing page must include the ranking criteria — relevancy, fresh content, unique value and profitable keywords.

* Why do you think Wikipedia turns up in the top 10 of almost any search? Because it generates reams of new material on just about any subject imaginable, and it’s the first place people go when starting a search.

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Companies:
Google
People Magazine
Target
Yahoo
Yellow Pages

People:
Bill Bonner
Bob Hacker
Denny Hatch
Harry Brooks

Places:
Seattle
Washington, D.C.

Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.