Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

By Denny Hatch

* Remember the Washington, D.C., skin care spa that was buying $111 customers from a space ad and now gets $11 customers from sophisticated Internet marketing.

* Do not — REPEAT DO NOT — entrust your SEO/SEM to well-meaning amateurs. Dollars invested in professional help will pay for themselves many times over.

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Companies:
Google
People Magazine
Target
Yahoo
Yellow Pages

People:
Bill Bonner
Bob Hacker
Denny Hatch
Harry Brooks

Places:
Seattle
Washington, D.C.

Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.