Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
“Do not think about revenue,” said the CEO. “Think about eyeballs! That’s what investors are interested in.”
The meeting broke up, and shortly thereafter the dot-com bubble burst. The dot-commers had burned through billions of dollars while the market went up, up, up. Then one day we all woke up and trillions of dollars vanished.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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