Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
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Denny Hatch
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As a consultant, I felt good that I had helped keep these nice folks out of investing in an Internet business when none of us understood it.
At that point, my entire opinion was that the Internet — and everyone who invested in it — was nuts.
It’s not nuts now — by a long shot
I remember in the 1990s, Seattle direct marketing guru Bob Hacker said that the Internet was like 2,000 public libraries and no Dewey Decimal System.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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