Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!

My archive of news stories and features has a fair amount of material on how to make money on the Internet — specifically paid content and free, advertising-driven content. The hole in both my knowledge and archive was the area of search engine marketing/search engine optimization. I signed up and showed up at the DoubleTree at the appointed hour, where tables were set for 56 attendees. Maybe 30 people were in the audience. I found an outlet and plugged in my laptop.