Search Engine Optimization/Search Engine Marketing: They Really ARE Rocket Science!
But a funny thing happened ...
I can operate a QWERTY keyboard at 70 wpm, am pretty good a searching the Internet for arcane information, and am savvy about the principles of direct marketing, having written three books on the subject. I think of myself as a very good general practitioner. And like GPs in the medical field, if a client needs help in a specific area—production, database, and CHAID or list maintenance, for example — I will supply four or five names of highly reputable people. Regardless of who is chosen, I do not take referral fees. I am not in the business of being an agent.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.