New Tagline Database Offers Nonprofits Inspiration and Guidance for Creating Powerful Messages

The all-new Nonprofit Tagline Database of 4,800+ taglines and the guide to making them work—the 2011 Nonprofit Tagline Report—are key tools in crafting taglines, organization names and other messages that connect and motivate action

Strong nonprofit taglines provide significant impact at little cost, but few nonprofits use them. A Getting Attention survey found that 7 in 10 organizations rate their taglines as poor or don’t have one at all. That’s the gap the Tagline Database and Report (http://bit.ly/bujJLI) aims to close, says Schwartz.