Searching for Funds

Keith Grosz, president of Fund-It/BenefitBar, says the idea for the program came from his desire to create a tool that would really give back.

"I tell my kids, ‘Be passionate about what you do. Do the best you can, and don't just skate through this world.’ Yet, every business I started wasn't part of giving back," Grosz says. "I thought, 'Wow, how can I be a part of something that helps?’