Searching for Funds

"A lot of people want to give, but not everybody can write checks," Grosz adds. "This allows people to feel like they can give by doing what they're already doing. You're not writing a check, you're not buying and selling product, and you're not spending any additional time. You're only doing what you normally do, and you're only clicking on sponsor links when those sponsors help you. So everybody wins. The organization generates revenue they never had before at no cost to them. The consultant feels good about what they're doing, and they also can supplement their income. Yahoo wins by getting searches they might not have ever had. Sponsors win because we're now bringing them quality traffic. And if everyone else wins, then we win."