Searching for Funds

Organizations currently using the toolbar include USO, American Red Cross, Bethel Foundation, University of Michigan and United Way of Greater St. Louis.

The United Way of Greater St. Louis has been using the toolbar for about two years. It promotes it on the left-hand side of every page of its Web site, in a row of boxed links that drive visitors to "Follow United Way on Twitter," "Join the Cause on Facebook" and "Watch videos on YouTube." The button for the toolbar reads, "Search the Internet. Support United Way." When clicked, it leads visitors to a drill-down page that urges them to "raise money for the United Way while you search the Internet" and instructs them on how to download the toolbar. "You'll always be a click away from United Way news, volunteer information, upcoming events and more," copy on the page continues.